Cass
How To Promote Music Well If You Suck At Planning
Most strategies for promoting music involve many months of pre-release planning, which is great if you have the self-control to not just...
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Cass
- Sep 18
- 4 min
You're Wasting Your Best Marketing Opportunities
In my last post, I discussed a practical strategy for touring that nearly everyone can follow. In this post, I'll dive deeper into how to...
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Cass
- Sep 7
- 4 min
A Tour Booking Strategy That Actually Works
As you probably know, starting to tour can be incredibly difficult. So difficult that most bands don't even know where to start. I've...
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Cass
- Sep 1
- 3 min
Exposure Is Overrated
"I've got amazing music, I just need to figure out how get more exposure." Who among us hasn't had a thought along these lines. As a...
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